Saturday, May 15, 2010

The Streets Of New Belgrade

Graphic designers are a dime a dozen, but finding a designer with a unique style, as well as a strong brand that relates to the clients are harder to find. Jana Jelovac's style is very distinct and bold. It's playful, creative and consistent. It's refreshing to find a designer who have found their vision and their voice, and making their mark in the world of commercialism.

Jana Jelovac stated to Monzuki, "I am a graduated interior designer. Somewhere about my third year of University of Applied Arts in Belgrade, I've realized that graphic design and everything related to it was something that really moves me, and since I have finished the studies, I have decided never to work as an interior designer and that graphic design is all I want to do in my life."

She explains about being experimental and not worry too much about the commercial side of business, as she states, "...just letting yourself go." Many designers are copying something that's been done, rather than using art to change things.

Jana Jelovac's inspiration comes from music, i.e., Unkle, Tricky, etc., and Jean-Michel Basquiat. She quoted, "Jean-Michel Basquiat, one of my favorite artist of the twentieth century, people often judge him with some silly reasons, but I sincerely believe that he was main engine of free-spoken street-ghetto art for every 'raw' artist including me. I was born, raised and spent my childhood in part of Belgrade called New Belgrade, the Block's so I must say that I am very familiar with ghetto life and 'street vibe', so I don't try to suppress it but to use it often in my works."