American Branding

Their work is notorious. Many have seen and been influenced by their effective designs. Now, meet the people behind the designs. Sandstrom Design, located in Portland, Oregon, an award-winning and effective brand communication for clients. Partial client list includes, Nike, Converse, ESPN, Brand Jordan, Adidas, Reebok, Tazo Tea, Coca-Cola, Levi Strauss & Co., Microsoft, Nissan, Target, Virgin Mobile, and the list continues on, and on. Jack Peterson is the President of Sandstrom, who previously worked at Borders, Perrin, Norrander, Inc., a marketing and advertising company for over 11 years as President. Sally Morrow is the Associate Creative Director and Principal of Sandstrom, who graduated from Art Center College of Design in Pasadena, California. Prior to Sandstrom, Sally started a small design entity within Cole & Weber Advertising.

The strong branding and design projects coming out of Sandstrom are outstanding in terms of color palette, typography, conceptually, and truly, an all-round excellent design firm. There is no doubt major companies entrust Sandstrom with their image branding with full confidence. Nothing says more about American Iconic Branding than Sandstrom Design.

Chocolate Obsession

If you ever find yourself in San Francisco, visit Recchiuti Confections located inside The Ferry Building Marketplace.  There are so many flavors to choose: Burnt Caramel, Rose Caramel, Candied Orange Peel, Kona Coffee, Lavender Vanilla, Honeycomb Malt, Tarragon Grapefruit, Spring Jasmine Tea, and lots more.  Once you arrive, you will definitely notice the beauty from their chocolate presentation to their packaging.  Their assorted chocolates are carefully laid out behind a glass case on the counter, easily to glance at every single flavor.

The Engine Room is responsible for their excellent branding which is very beautiful, sophisticated and elegant.  It has a mixture of tradition, yet trendy.  The design is very consistent in their packaging, website, retail store design, etc.  It definitely puts their sweets on a pedestal, and in my opinion, tells me that they are passionate about their chocolate.  

(Photography by Tom Seawell)

I have to admit, I've bought a lot of their assorted chocolates, Key Lime Apples and Pears, and their Pâtes de Fruits.  They are very delicious and fresh.  Each chocolate is a burst of life.  As for their packaging, I actually have their boxes displayed on my desk.  If you never get a chance to visit their retail store, order it online.